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Case Study: Hong Kong Tramways
Hong Kong Tramways has been a customer of v6e Ltd since 2015. They have installed the Sermo-16 system (bottom right photo) through which they offer their customers 8 languages. Furthermore their tour has been setup to enable the audio to be both manually and GPS triggered. The unique setup of the tram also meant that bespoke cabling was required. We always aim to meet the individual requirements of all of our customers.
Hong Kong Tramways has been serving Hong Kong since 1904 and operates nowadays a fleet of 164 tramcars including 2 antique tramcars and 1 sightseeing tramcar. It is the world’s largest fleet of double-deck tramcars in operation, carrying an average of 200,000 passengers every day. The company keeps up efforts in developing a world-wide recognized icon while striving to go beyond the expectations of the 21st century passengers to offer the greenest, most affordable and most space efficient transport mode in Hong Kong. Hong Kong Tramways is wholly owned by RATP Dev Transdev Asia, an Asian joint venture between RATP Dev and Transdev, since April 2010.
The company’s iconic trams, known locally as Ding Dings are also a major tourist attraction. Tramways has received the Certificate of Excellence from TripAdvisor for two years in a row (2014 and 2015) and has been classified among the legendary tramways by National Geographic. The city’s beloved Ding Dings occupy a unique place in the hearts of locals and visitors. That's why we decided to narrate the wonderful story of the tramway within a brand-new experience. In January 2016, Hong Kong Tramway brought nostalgia to the city by launching their first ever sightseeing tour aboard a 1920s style tram.
The TramOramic Tour allows visitors to enjoy the liveliest areas of Hong Kong at the slow pace of the olden days. Hong Kong Tramways meticulously worked with Cheng Po Hung, a historian of Hong Kong, Alan Cheung, one of the most prominent collectors of Hong Kong, and the HK Tram Friends Association to write a very qualitative audio guided tour through the most vibrant parts of Hong Kong. Visitors can choose between 8 different languages, thanks to V6E’s audio systems, to follow along the tour and can sit on the open top floor, or enjoy the ride from the lower level. The tour runs every day between Western Market Terminus and Causeway Bay Terminus. The tickets are available online (https://www.hktramways.com/en/tramoramic/) and a purchase of a ticket also includes a 2-day unlimited free access to the Tramways’ regular network.
Hong Kong Tramways hopes to introduce the legacy of Hong Kong and promote what it looks like today, by the regular services, and by an exceptional experience on the new sightseeing tram.